Revenue Reporting Dashboard
Your team consolidates ad revenue data from 8 different tools every week. That is not reporting — it is a liability.
We build the unified reporting layer that pulls GAM, every SSP, header bidding, and direct sales into one dashboard. Real-time yield data. Automated discrepancy detection. Scheduled reports that go out without anyone touching a spreadsheet.
The problem
Fragmented data means no single source of truth
A publisher with a real monetization stack is pulling data from at least 5-8 places: GAM for direct and some programmatic, 3-6 SSPs each with their own reporting portal, a header bidding analytics layer, and whatever tool tracks direct sales. Every one of those has its own export format, its own date logic, its own discrepancy quirks.
Someone on your team consolidates all of that every week. They build a spreadsheet, reconcile the numbers, flag the discrepancies they find, and send a report to whoever needs it. That work takes hours. It is also error-prone, delayed, and the person doing it cannot be doing yield optimization at the same time.
The cost is not just time. Decisions about floor pricing, demand partner mix, and inventory packaging get made on data that is 3-5 days old. That is real revenue left behind because the signal came too late.
What we build
One dashboard. All your revenue data. Publisher-owned.
Not a SaaS analytics seat with another monthly subscription. We build the reporting layer scoped to your demand partners, your inventory structure, and your team's actual workflow. You own the platform and the data pipeline.
Unified yield layer
Revenue data from GAM, every SSP, Prebid, and direct sales pulled into one place. Single source of truth for CPM, fill rate, impressions, and revenue — by demand partner, placement, audience segment, or any dimension you need.
Automated discrepancy detection
Discrepancies between GAM and SSP reporting surface automatically — flagged before they become billing disputes. No more manual cross-referencing at end of month to find where the numbers stopped matching.
Scheduled automated reports
Daily revenue summaries, weekly yield performance reports, monthly billing snapshots — all delivered automatically to whoever needs them. No one needs to pull a report by hand or export a CSV.
Cross-platform CPM and fill rate visibility
See exactly how each demand partner is performing: CPM by partner, fill rate by placement, win rate by audience segment. The data to make real decisions about your demand stack — not guesses.
Business outcomes
What publishers see after launch
8+
Tools replaced by one dashboard
Publisher ad ops teams typically pull data from GAM, 3-6 SSPs, a header bidding analytics tool, and a direct sales tracker separately. One unified dashboard eliminates the consolidation work entirely.
Hours
Per week reclaimed from manual reporting
The average publisher ad ops team spends 5-10 hours per week pulling, cleaning, and consolidating revenue data. Automated reporting gives that time back to yield optimization work.
Early
Discrepancies caught before revenue leaks
Billing discrepancies between GAM and SSP reporting are common. Catching them in real time — not at end of month — means recovering revenue that would otherwise be lost to reconciliation delays.
Faster
Pricing decisions from real data
When the data is in one place and current, floor price changes, demand partner decisions, and inventory packaging choices happen in hours — not after a week of report consolidation.
Who this is for
Any publisher running more than one monetization channel
Small publishers
$500K-$5M ad revenue
Running GAM plus one or two SSPs. The data consolidation work is manageable now but already eating into the time that should go toward yield optimization.
Medium publishers
$5M-$25M ad revenue
Multiple SSPs, header bidding, direct sales — the data consolidation problem is already costing real hours per week. This is where the dashboard delivers the clearest ROI.
Large publishers
$25M-$100M ad revenue
Complex demand stacks with 6-10 SSPs, multiple header bidding setups, and direct sales at scale. The reporting layer needs to handle volume, custom dimensions, and executive-level scheduled delivery.
Start here
Stop consolidating data by hand.
We scope the dashboard to your demand partners, inventory structure, and reporting workflow. Build starts once scope is locked. You own the platform and the data. No SaaS subscription, no ongoing fees.